{"example_only":true,"service":"amazon_sp_placement_bid_auditor","note":"Illustrative output from synthetic product facts; paid results depend on supplied facts.","name":"Amazon Sponsored Products Placement Bid-Adjustment Effective-Bid Auditor","marketplace":"amazon_us","input_summary":{"source":"synthetic seller-supplied aggregate placement report and bid settings","report_label":"Northwind Sponsored Products placement bid review","campaign_count":2,"placement_row_count":6,"shopper_query_or_order_data":"none"},"output":{"total_spend":304.0,"total_attributed_sales":900.0,"overall_average_cpc":1.1692,"overall_roas":2.96,"economics_spend_coverage_percent":94.08,"estimated_contribution_after_ad_spend_on_covered_rows":94.0,"negative_high_spend_share_count":1,"cpc_above_effective_bid_count":2,"negative_contribution_count":2,"high_spend_share_count":2,"review_queue_preview":[{"priority_rank":1,"campaign_reference":"SP-NW-HOME","placement":"TOP_OF_SEARCH","status":"review_negative_high_spend_share","maximum_effective_bid":1.6,"average_cpc":1.8,"campaign_spend_share_percent":72.0,"estimated_contribution_after_ad_spend":-20.0},{"priority_rank":2,"campaign_reference":"SP-NW-OFFICE","placement":"TOP_OF_SEARCH","status":"review_cpc_above_effective_bid","maximum_effective_bid":1.5,"average_cpc":1.8,"campaign_spend_share_percent":33.33,"estimated_contribution_after_ad_spend":null}],"publish_status":"draft_needs_review","safety":"Arithmetic on seller-supplied aggregate placement metrics, bid settings, and optional estimated economics only. Flags prove no campaign or billing error; no bid, budget, campaign, listing, or account is changed."}}