{"example_only":true,"service":"amazon_sponsored_display_halo_analyzer","note":"Illustrative output from synthetic product facts; paid results depend on supplied facts.","name":"Amazon Sponsored Display Halo-Sale Margin Analyzer","marketplace":"amazon_us","input_summary":{"source":"synthetic seller-supplied Sponsored Display purchased-product rows","report_label":"Northwind Sponsored Display halo-sale margin review","row_count":6,"total_ad_spend_usd":400.0,"shopper_or_order_data":"none"},"output":{"total_attributed_sales_usd":1906.0,"direct_sales_usd":1600.0,"halo_sales_usd":306.0,"halo_sales_share_percent":16.05,"total_attributed_contribution_usd":278.5,"overall_roas":4.77,"net_contribution_after_ad_spend_usd":-121.5,"top_purchased_asin":"B0NORTH0A1","top_purchased_asin_sales_share_percent":41.97,"negative_contribution_pair_count":2,"needs_economics_pair_count":1,"halo_review_queue_preview":[{"priority_rank":1,"advertised_asin":"B0NORTH0B2","purchased_asin":"B0NORTH0C3","sale_type":"halo","attributed_contribution_usd":-9.0,"contribution_margin_percent":-15.0},{"priority_rank":2,"advertised_asin":"B0NORTH0A1","purchased_asin":"B0NORTH0B2","sale_type":"halo","attributed_contribution_usd":20.0,"contribution_margin_percent":13.33}],"publish_status":"draft_needs_review","safety":"Arithmetic on seller-supplied attributed rows and unit economics only. A healthy ROAS can mask negative net contribution; direct/halo classification does not prove incrementality, and no campaign, shopper, or listing is touched."}}