{"example_only":true,"service":"ppc_kit","note":"Illustrative output from synthetic product facts; paid results depend on supplied facts.","name":"Amazon PPC Launch Kit","marketplace":"amazon_us","input_summary":{"asin":"B012345678","price_usd":24.99,"target_acos_percent":25,"conversion_rate_percent":10,"daily_budget_usd":30,"keywords":[{"term":"insulated water bottle","match_type":"exact"}]},"output":{"calculated_break_even_cpc_usd":0.62,"recommended_default_bid_usd":0.52,"budget_allocation":{"auto_budget_usd":9.0,"manual_budget_usd":21.0},"rows":[{"campaign":"Northstar Insulated Stainless Steel Water Bottle | AUTO","ad_group":"Discovery","targeting_type":"auto","match_type":"close-match","target":"close-match","bid_usd":0.52,"negative":false,"rationale":"Automatic discovery target scaled from target ACoS and assumed conversion rate."},{"campaign":"Northstar Insulated Stainless Steel Water Bottle | AUTO","ad_group":"Discovery","targeting_type":"auto","match_type":"loose-match","target":"loose-match","bid_usd":0.39,"negative":false,"rationale":"Discovery bid reduced from the calculated default."},{"campaign":"Northstar Insulated Stainless Steel Water Bottle | MANUAL","ad_group":"Performance","targeting_type":"keyword","match_type":"exact","target":"insulated water bottle","bid_usd":0.52,"negative":false,"rationale":"Exact keyword bid scaled from the calculated default."}],"workbook_sheets":["Campaign Draft","Read Me"],"campaign_draft_columns":["Campaign","Ad Group","Targeting Type","Match Type","Keyword / Target","Bid USD","Negative","Rationale"],"warnings":["Campaigns are drafts and should be uploaded paused.","Bids are planning estimates, not performance guarantees.","Review category rules, keyword relevance, margins, and live conversion data before activation."],"safety":"Nothing is uploaded, activated, or spent."}}