See exactly what the tools produce.

{
  "workbook_sheets": [
    "Read Me",
    "Products",
    "Evidence"
  ],
  "fields": [
    "source URL",
    "title",
    "brand",
    "seller",
    "price",
    "availability",
    "public listing copy",
    "specifications"
  ],
  "evidence": "Every extracted field links to the public source and includes a confidence score.",
  "safety": "Read-only public-page research; no seller account, private catalog, or Friday business data is accessed."
}

{
  "recommended_title": "Northstar Insulated Stainless Steel Bottle, 24 Ounce Capacity, Leak-Resistant Lid",
  "title_limit": 80,
  "included_keywords": [
    "insulated water bottle"
  ],
  "warnings": [
    "Current title exceeds or conflicts with conservative channel rules."
  ],
  "safety": "Uses only seller-supplied facts; current category rules still require review."
}

{
  "variants": [
    {
      "strategy": "keyword_first",
      "title": "Insulated Water Bottle - Northstar - Stainless Steel Bottle - 24 Ounce Capacity",
      "rationale": "Leads with the highest-priority supplied keyword."
    },
    {
      "strategy": "benefit_first",
      "title": "Northstar Insulated Stainless Steel Water Bottle - Reusable for Daily Hydration - 24 Ounce Capacity",
      "rationale": "Adds one seller-supplied benefit after product identity."
    },
    {
      "strategy": "compact",
      "title": "Northstar Insulated Stainless Steel Water Bottle - Stainless Steel",
      "rationale": "Keeps product identity plus one material cue."
    }
  ],
  "variant_count": 3,
  "all_within_channel_limit": true,
  "publish_status": "draft_needs_review",
  "safety": "Deterministic drafts from supplied facts only; no live experiment, ranking prediction, listing edit, or publication."
}

{
  "bullets": [
    {
      "index": 1,
      "original": "INSULATED STAINLESS STEEL water bottle keeps drinks cold all day!!!",
      "rewritten": "Insulated Stainless Steel water bottle keeps drinks cold all day!",
      "character_count": 65,
      "word_count": 10,
      "readability_score": 5,
      "readability_flags": [
        "normalized_punctuation",
        "deshouted_all_caps"
      ],
      "included_focus_keywords": [
        "insulated water bottle",
        "stainless steel bottle"
      ]
    },
    {
      "index": 2,
      "original": "leak-resistant lid, best seller, fits most cup holders",
      "rewritten": "Leak-resistant lid, fits most cup holders",
      "character_count": 41,
      "word_count": 6,
      "readability_score": 5,
      "readability_flags": [
        "removed_flagged_phrases: 1",
        "normalized_punctuation",
        "added_leading_capital"
      ],
      "included_focus_keywords": []
    }
  ],
  "covered_focus_keywords": [
    "insulated water bottle",
    "stainless steel bottle"
  ],
  "missing_focus_keywords": [],
  "coverage_percent": 100.0,
  "publish_status": "draft_needs_review",
  "safety": "Deterministic readability edits to supplied bullets only; no new facts, no inserted keywords, no listing edit or publication."
}

{
  "marketplace": "shopify",
  "formatted_html": "<p>Northstar Bottle keeps everyday hydration close at hand &amp; ready.</p><p>The wide opening makes it easy to add ice and clean after use.</p><ul><li>24 oz capacity</li><li>Stainless steel body</li><li>Leak-resistant threaded lid</li></ul>",
  "plain_text": "Northstar Bottle keeps everyday hydration close at hand & ready.\n\nThe wide opening makes it easy to add ice and clean after use.\n\n\u2022 24 oz capacity\n\u2022 Stainless steel body\n\u2022 Leak-resistant threaded lid",
  "allowed_tags": [
    "p",
    "ul",
    "li"
  ],
  "input_tag_count": 8,
  "output_tag_count": 12,
  "character_count": 241,
  "byte_count": 241,
  "warnings": [
    "This is a conservative formatting draft, not a marketplace-policy or category compliance guarantee; confirm the current item template before publishing.",
    "No seller account was accessed and no listing was edited, uploaded, or published.",
    "Removed 8 supplied markup token(s) and rebuilt the output from text only."
  ],
  "method_notes": [
    "All supplied markup is discarded before formatting; script, style, iframe, object, SVG, MathML, template, and embedded content bodies are discarded as well.",
    "Every retained character is HTML-escaped before fresh, attribute-free tags from the selected marketplace profile are added.",
    "The formatter adds no product facts, links, images, styles, tracking, or executable content."
  ],
  "publish_status": "draft_needs_review"
}

{
  "marketplace": "amazon_us",
  "suggestions": [
    {
      "rank": 1,
      "node_id": "hyd-100",
      "label": "Insulated Water Bottles",
      "path": "Sports & Outdoors > Hydration > Water Bottles",
      "match_score": 58.8,
      "matched_terms": [
        "bottle",
        "insulated",
        "reusable",
        "vacuum",
        "water"
      ],
      "evidence_fields": [
        "category",
        "product_name",
        "keywords",
        "features"
      ],
      "unmatched_candidate_terms": [
        "hydration",
        "outdoor",
        "sport"
      ],
      "rationale": "Matched 5 of 8 normalized candidate terms across 4 supplied product-fact field(s)."
    },
    {
      "rank": 2,
      "node_id": "access-300",
      "label": "Bottle Accessories",
      "path": "Sports & Outdoors > Hydration > Bottle Accessories",
      "match_score": 26.7,
      "matched_terms": [
        "bottle",
        "lid"
      ],
      "evidence_fields": [
        "category",
        "product_name",
        "keywords",
        "features"
      ],
      "unmatched_candidate_terms": [
        "accessory",
        "hydration",
        "outdoor",
        "replacement",
        "sleeve",
        "sport"
      ],
      "rationale": "Matched 2 of 8 normalized candidate terms across 4 supplied product-fact field(s)."
    },
    {
      "rank": 3,
      "node_id": "drink-200",
      "label": "Travel Mugs",
      "path": "Home & Kitchen > Drinkware > Travel Mugs",
      "match_score": 10.1,
      "matched_terms": [
        "commuter"
      ],
      "evidence_fields": [
        "target_audience"
      ],
      "unmatched_candidate_terms": [
        "coffee",
        "cup",
        "drinkware",
        "home",
        "kitchen",
        "mug",
        "travel"
      ],
      "rationale": "Matched 1 of 8 normalized candidate terms across 1 supplied product-fact field(s)."
    }
  ],
  "suggested_search_phrases": [
    "water bottles",
    "Insulated Stainless Steel Water Bottle",
    "stainless steel water bottles"
  ],
  "ambiguous": false,
  "warnings": [
    "Candidate IDs, labels, paths, and keywords are seller-supplied; Friday does not fetch or verify a current marketplace taxonomy.",
    "A high text match does not establish category eligibility, browse placement, required attributes, fees, approval, or policy compliance.",
    "No seller account was accessed and no category or listing was changed or published."
  ],
  "method_notes": [
    "Scores use normalized word overlap between each supplied candidate and the supplied category, product name, keywords, features, materials, benefits, and audience.",
    "Category and product-name evidence receive the highest deterministic weights; ties are resolved by candidate node ID for stable output.",
    "The transform does not use sales, traffic, conversion, search-volume, browse-tree, or marketplace-account data."
  ],
  "publish_status": "draft_needs_review"
}

{
  "error_count": 2,
  "warning_count": 1,
  "findings": [
    {
      "severity": "warning",
      "field": "copy",
      "code": "promotional_language",
      "message": "Potentially restricted promotional phrase detected: 'guaranteed'.",
      "recommendation": "Remove guarantee language unless the marketplace explicitly permits it."
    },
    {
      "severity": "error",
      "field": "copy",
      "code": "unsupported_sensitive_claim",
      "message": "Sensitive claim lacks supplied evidence: 'clinically proven'.",
      "recommendation": "Remove the claim or supply verifiable substantiation before publishing."
    },
    {
      "severity": "error",
      "field": "copy",
      "code": "unsupported_sensitive_claim",
      "message": "Sensitive claim lacks supplied evidence: '100% safe'.",
      "recommendation": "Remove the claim or supply verifiable substantiation before publishing."
    }
  ],
  "safety": "Conservative phrase screen only; not legal advice or a policy guarantee."
}

{
  "sentiment": "negative",
  "concerns": [
    "delivery",
    "damaged item"
  ],
  "response_draft": "Thank you for taking the time to share this feedback. We are sorry the experience did not meet expectations. We appreciate you flagging the delivery and damaged item. Your feedback will help the team review what can be improved. For order-specific help, please contact us through the marketplace's official order-support channel so the details can be reviewed privately.",
  "recommended_actions": [
    "Verify the review against order and support records before responding.",
    "Route the detected concern categories to the responsible operations owner.",
    "Edit the draft for brand voice and publish only after human approval."
  ],
  "specialist_review_required": false,
  "publish_status": "draft_needs_review",
  "safety": "Review text is treated as untrusted content; no order facts or remedies are invented."
}

{
  "module_preview": [
    {
      "position": 1,
      "module_type": "brand_banner",
      "headline": "Meet Insulated Stainless Steel Water Bottle",
      "factual_basis": [
        "Northstar",
        "Insulated Stainless Steel Water Bottle",
        "commuters and outdoor enthusiasts"
      ]
    },
    {
      "position": 2,
      "module_type": "feature_spotlight",
      "headline": "24 ounce capacity",
      "factual_basis": [
        "24 ounce capacity"
      ]
    },
    {
      "position": 3,
      "module_type": "feature_grid",
      "headline": "Product details at a glance",
      "factual_basis": [
        "24 ounce capacity",
        "leak-resistant lid",
        "Keeps drinks cold during daily activities"
      ]
    }
  ],
  "asset_gaps": [
    "Plan at least 4 additional original product or brand asset(s) after reviewing reuse across modules.",
    "Confirm a high-resolution brand logo or wordmark is available."
  ],
  "claim_review": [
    "Substantiate every feature, benefit, measurement, and verified claim before submission."
  ],
  "publish_status": "draft_needs_review",
  "safety": "Planning draft only; no Amazon account is accessed, and eligibility, policy compliance, or acceptance is not claimed."
}

{
  "coverage_percent": 20.5,
  "your_term_count": 28,
  "competitor_term_count": 39,
  "gap_preview": [
    {
      "term": "wide mouth",
      "term_type": "phrase",
      "competitor_fields": [
        "title",
        "description"
      ],
      "competitor_occurrences": 2,
      "priority": "high"
    },
    {
      "term": "vacuum insulated",
      "term_type": "phrase",
      "competitor_fields": [
        "title"
      ],
      "competitor_occurrences": 1,
      "priority": "high"
    },
    {
      "term": "cup holder",
      "term_type": "phrase",
      "competitor_fields": [
        "description",
        "backend_keywords"
      ],
      "competitor_occurrences": 2,
      "priority": "low"
    }
  ],
  "recommended_actions": [
    "Your listing already covers 20.5% of the distinct competitor terms supplied.",
    "Re-run the marketplace claim check on any revised copy before publishing it yourself."
  ],
  "publish_status": "draft_needs_review",
  "safety": "No competitor page is fetched; only the copy you paste is compared, and no search volume or ranking outcome is estimated."
}

{
  "optimized_search_terms": "wide mouth cup holder friendly vacuum flask travel hydration caf\u00e9 mug",
  "byte_count": 70,
  "byte_budget": 250,
  "remaining_bytes": 180,
  "selected_terms": [
    {
      "source_term": "wide mouth water bottle",
      "normalized_term": "wide mouth",
      "relevance": 5
    },
    {
      "source_term": "cup holder friendly",
      "normalized_term": "cup holder friendly",
      "relevance": 4
    },
    {
      "source_term": "vacuum flask",
      "normalized_term": "vacuum flask",
      "relevance": 4
    }
  ],
  "omitted_preview": [
    {
      "term": "wide mouth water bottle",
      "reason": "already_visible",
      "detail": "water and bottle were already present in supplied visible copy"
    },
    {
      "term": "best Amazon bottle B0EXAMPLE1",
      "reason": "fixed_rule",
      "detail": "promotional, marketplace, and ASIN-shaped terms were removed"
    }
  ],
  "publish_status": "draft_needs_review",
  "safety": "Exact UTF-8 byte packing over seller-ranked terms only; no Seller Central access, search-volume data, ranking prediction, or compliance claim."
}

{
  "publish_status": "draft_needs_review",
  "images": [
    {
      "position": 1,
      "alt_text": "Northstar Insulated Stainless Steel Water Bottle, front view of a navy bottle on a plain white background",
      "seo_caption": "Northstar Insulated Stainless Steel Water Bottle: front view of a navy bottle on a plain white background \u00b7 insulated water bottle",
      "suggested_filename": "northstar-insulated-water-bottle-01.jpg",
      "keywords_used": [
        "insulated water bottle"
      ],
      "omitted_keywords": []
    },
    {
      "position": 2,
      "alt_text": "Northstar Insulated Stainless Steel Water Bottle, close view of the leak-resistant lid",
      "seo_caption": "Northstar Insulated Stainless Steel Water Bottle: close view of the leak-resistant lid \u00b7 leak-resistant lid",
      "suggested_filename": "northstar-leak-resistant-lid-02.jpg",
      "keywords_used": [
        "leak-resistant lid"
      ],
      "omitted_keywords": []
    }
  ],
  "safety": "Descriptions are seller-confirmed; no image file is inspected, uploaded, or published, and no SEO or accessibility outcome is guaranteed."
}

{
  "publish_status": "draft_needs_review",
  "current_unit_contribution_margin": 9.09,
  "current_monthly_contribution": 5635.8,
  "scenarios": [
    {
      "price": 21.99,
      "unit_contribution_margin": 6.54,
      "break_even_units": 862,
      "required_unit_change_percent": 39.0,
      "verdict": "needs_more_volume",
      "note": "Needs 242 more units per month (+39.0%) to match today's contribution."
    },
    {
      "price": 27.99,
      "unit_contribution_margin": 11.64,
      "break_even_units": 485,
      "required_unit_change_percent": -21.8,
      "verdict": "profitable_at_lower_volume",
      "note": "Holds today's contribution even if monthly units fall to 485 (-21.8%)."
    }
  ],
  "safety": "Arithmetic on seller-supplied costs only; no fee schedule or competitor price is fetched, no demand is forecast, and no price is changed."
}

{
  "publish_status": "draft_needs_review",
  "baseline_contribution_per_unit": 11.5,
  "scenario": {
    "sale_price": 27.0,
    "discount_amount": 3.0,
    "contribution_per_unit": 8.35,
    "net_contribution": 785.0,
    "contribution_change_vs_no_promo": -365.0,
    "minimum_units_to_cover_fixed_fee": 6,
    "verdict": "positive_contribution"
  },
  "safety": "Arithmetic on seller-supplied fees and expected units only; no fee schedule or demand is fetched, and no coupon or price is activated."
}

{
  "publish_status": "draft_needs_review",
  "risk_score": 100,
  "risk_level": "high",
  "clean_fields": [
    "bullet[1]"
  ],
  "findings": [
    {
      "field": "title",
      "matched_text": "Best Seller",
      "policy_category": "ranking_or_badge_claim",
      "severity": "high",
      "suggested_rewrite": "Remove the rank claim; cite a verifiable third-party result if you have one."
    },
    {
      "field": "bullet",
      "field_index": 0,
      "matched_text": "kills 99.9% of germs",
      "policy_category": "regulatory_claim",
      "severity": "high",
      "suggested_rewrite": "Describe the material or cleaning action instead of a kill claim."
    },
    {
      "field": "description",
      "matched_text": "support@example.com",
      "policy_category": "off_platform_contact",
      "severity": "high",
      "suggested_rewrite": "Remove the contact details; route support through the marketplace message system."
    }
  ],
  "safety": "Fixed phrase rules over copy you supplied; no policy document, seller account, or live listing is read, and a clean scan is not an approval."
}

{
  "publish_status": "draft_needs_review",
  "rows_audited": 2,
  "average_score": 48.5,
  "rows_needing_changes": 1,
  "rows_needing_review": 0,
  "row_audits": [
    {
      "row_number": 2,
      "sku": "BOTTLE-24",
      "score": 0,
      "status": "needs_changes",
      "findings": [
        {
          "field": "title",
          "code": "restricted_phrase_ranking_or_badge_claim",
          "severity": "error"
        },
        {
          "field": "title",
          "code": "restricted_phrase_promotional_claim",
          "severity": "error"
        },
        {
          "field": "bullet_1",
          "code": "restricted_phrase_regulatory_claim",
          "severity": "error"
        }
      ]
    },
    {
      "row_number": 3,
      "sku": "BOTTLE-32",
      "score": 97,
      "status": "clear_of_scanned_rules",
      "findings": [
        {
          "field": "title",
          "code": "title_underused",
          "severity": "opportunity"
        }
      ]
    }
  ],
  "safety": "Cells are untrusted data; no account, live listing, template, or policy document is read, nothing is uploaded, and a clear row is not an approval."
}

{
  "publish_status": "draft_needs_review",
  "candidates_screened": 3,
  "candidates_without_high_risk_matches": [
    "Northstar Hydration",
    "Water Bottles"
  ],
  "candidates": [
    {
      "candidate_name": "Northstar Hydration",
      "risk_level": "medium",
      "finding": "Textually similar to supplied name North Star Hydration"
    },
    {
      "candidate_name": "Amazon Bottle",
      "risk_level": "high",
      "finding": "Marketplace reference and seller-forbidden term"
    },
    {
      "candidate_name": "Water Bottles",
      "risk_level": "medium",
      "finding": "Consists only of supplied category words"
    }
  ],
  "safety": "No registry, marketplace, domain, web page, or account is searched; the result is shortlist triage, not availability or legal clearance."
}

{
  "publish_status": "draft_needs_review",
  "campaign_headline": "Holiday gifting: Northstar 24 oz Insulated Water Bottle",
  "campaign_caption": "A thoughtful seasonal pick: Useful for winter commutes and gift exchanges. Save 10% through December 20.",
  "listing_title_strategy": "Current title preserved; seasonal promotion kept separate",
  "seasonal_bullet": "Holiday gifting: Useful for winter commutes and gift exchanges.",
  "rollback_copy_included": true,
  "removal_date": "2026-12-20",
  "safety": "Draft only; uses seller-supplied context, runs fixed phrase checks, preserves rollback copy, and never accesses or publishes a listing."
}

{
  "publish_status": "draft_needs_review",
  "changes": [
    {
      "field": "title",
      "change_type": "changed",
      "summary": "Title text changed; normalized character count changed from 48 to 55."
    },
    {
      "field": "price_usd",
      "change_type": "decreased",
      "summary": "Observed price decreased from $24.99 to $22.99 (-8.0%).",
      "numeric_delta": -2.0
    },
    {
      "field": "review_count",
      "change_type": "increased",
      "summary": "Observed review count increased from 1250 to 1278.",
      "numeric_delta": 28
    }
  ],
  "unchanged_fields": [
    "availability"
  ],
  "next_planned_review": "2026-07-15",
  "monitoring_spec": "Weekly field checks with explicit triggers; no live fetch or alert is performed",
  "safety": "Only supplied snapshots are compared; no page, account, history, or cause is accessed or inferred, and no listing or price is changed."
}

{
  "publish_status": "draft_needs_review",
  "draft_count": 3,
  "send_offset_days": [
    0,
    3,
    7
  ],
  "subject_preview": [
    "A practical introduction: Insulated Stainless Steel Water Bottle",
    "Details worth knowing: Insulated Stainless Steel Water Bottle",
    "Keep this guide handy: Insulated Stainless Steel Water Bottle"
  ],
  "suppression_requirements": [
    "Documented applicable opt-in",
    "Suppress unsubscribed, bounced, complained, or ineligible recipients",
    "Working unsubscribe method and required sender identification"
  ],
  "safety": "No recipient or order data is accepted; no account is accessed and no message is scheduled or sent. Human review must verify facts, consent, and email rules."
}

{
  "publish_status": "draft_needs_review",
  "module_count": 5,
  "block_types": [
    "brand_story",
    "feature_spotlight",
    "feature_grid",
    "use_context",
    "product_details"
  ],
  "asset_gap": "Plan four additional original assets, subject to approved reuse.",
  "safety": "Planning draft only; supplied facts require review, no account is accessed, nothing is uploaded, and Walmart eligibility or acceptance is not claimed."
}

{
  "publish_status": "draft_needs_review",
  "coverage_score": 17,
  "required_total": 4,
  "required_provided": 1,
  "missing_required": [
    "Brand",
    "Type",
    "Material"
  ],
  "aspect_preview": [
    {
      "name": "Brand",
      "status": "suggested",
      "suggested_value": "Example Brand"
    },
    {
      "name": "Type",
      "status": "suggested",
      "suggested_value": "water bottles"
    },
    {
      "name": "Material",
      "status": "suggested",
      "suggested_value": "stainless steel"
    },
    {
      "name": "Color",
      "status": "seller_provided",
      "current_value": "Matte black"
    }
  ],
  "safety": "Planning draft only; uses the aspect names you supply, reads no eBay category taxonomy, accesses no account, lists nothing, and claims no search-ranking outcome."
}

{
  "publish_status": "draft_needs_review",
  "skus_at_stockout_risk": 1,
  "most_urgent_sku": "BOTTLE-BLK-24",
  "total_suggested_order_units": 432,
  "skus": [
    {
      "sku": "BOTTLE-BLK-24",
      "status": "stockout_risk",
      "units_available": 320,
      "daily_sales_velocity": 12.5,
      "days_of_cover": 25.6,
      "lead_time_days": 30,
      "reorder_point_units": 550,
      "order_within_days": 0.0,
      "suggested_order_units": 432,
      "notes": [
        "Cover of 25.6 days is at or under the 30-day lead time, so a purchase order placed today would land after stock runs out.",
        "The suggested quantity was raised from 430 to 432 units by the minimum order quantity or case pack you supplied."
      ]
    },
    {
      "sku": "BOTTLE-BLU-24",
      "status": "healthy",
      "units_available": 330,
      "daily_sales_velocity": 4.0,
      "days_of_cover": 82.5,
      "lead_time_days": 30,
      "reorder_point_units": 176,
      "order_within_days": 52.5,
      "suggested_order_units": 0
    }
  ],
  "finding_preview": [
    {
      "severity": "error",
      "code": "stockout_before_restock",
      "sku": "BOTTLE-BLK-24",
      "message": "BOTTLE-BLK-24 has 25.6 days of cover against a 30-day lead time; expect a stockout before replenishment."
    }
  ],
  "safety": "Planning draft only; every number is arithmetic on the figures you supply. The reorder point is demand-only and carries no safety stock. It reads no inventory report, accesses no account, and creates or changes no purchase order, shipment, or listing."
}

{
  "publish_status": "draft_needs_review",
  "total_return_units": 60,
  "return_rate_percent": 5.0,
  "top_category": "damaged_in_transit",
  "categories": [
    {
      "category": "damaged_in_transit",
      "label": "Damaged in transit",
      "units": 31,
      "share_percent": 51.67,
      "example_reasons": [
        "Arrived damaged, lid cracked"
      ],
      "recommended_actions": [
        "Review protective packaging and drop-test the current pack-out.",
        "Compare damage rates by carrier and by ship-from location before changing packaging."
      ]
    },
    {
      "category": "sizing_fit",
      "label": "Size or fit mismatch",
      "units": 18,
      "share_percent": 30.0,
      "example_reasons": [
        "Wrong size for my cup holder"
      ],
      "recommended_actions": [
        "Publish measured dimensions per size, not just a size label."
      ]
    }
  ],
  "finding_preview": [
    {
      "severity": "error",
      "code": "concentrated_return_driver",
      "message": "Damaged in transit accounts for 51.67% of the supplied returned units; work this bucket before the smaller ones."
    }
  ],
  "unclassified_reasons": [
    "Buyer did not state a reason"
  ],
  "safety": "Analysis draft only; buckets come from fixed keyword patterns, not judgement. It reads no returns report, accesses no account, and creates or changes no refund, case, or listing."
}

{
  "publish_status": "draft_needs_review",
  "dimensions": [
    {
      "name": "Color",
      "values": [
        "Black",
        "Blue"
      ]
    },
    {
      "name": "Capacity",
      "values": [
        "24 oz",
        "32 oz"
      ]
    }
  ],
  "child_preview": [
    {
      "sku": "BOTTLE-BLK-24",
      "proposed_label": "Example Brand Insulated Water Bottle \u2014 Black / 24 oz",
      "status": "ready_for_review"
    },
    {
      "sku": "BOTTLE-BLU-32",
      "proposed_label": "Example Brand Insulated Water Bottle \u2014 Blue / 32 oz",
      "status": "ready_for_review"
    },
    {
      "sku": "BOTTLE-BLU-MISSING",
      "proposed_label": "Example Brand Insulated Water Bottle \u2014 Blue",
      "status": "needs_input"
    }
  ],
  "issue_preview": [
    {
      "severity": "error",
      "code": "missing_theme_attribute",
      "sku": "BOTTLE-BLU-MISSING",
      "message": "Missing planned attribute(s): Capacity."
    }
  ],
  "safety": "Planning draft only; reads no marketplace taxonomy or policy, accesses no account, and creates or changes no parent, child, or listing."
}

{
  "root_cause_summary": "The listing images did not meet the marketplace's stated image requirements.",
  "appeal_draft_preview": "Re: appeal for listing EXAMPLE-24OZ / Root cause / Corrective action taken / Preventive action / request for reinstatement review",
  "evidence_checklist": [
    "The marketplace notice, case identifier, and the affected listing identifier.",
    "The replacement images, with dimensions and background noted."
  ],
  "blocking_gaps": [],
  "ready_to_submit": true,
  "specialist_review_required": false,
  "publish_status": "draft_needs_review",
  "safety": "Draft only; the notice is read as untrusted text, no fix is asserted that the seller did not report, nothing is submitted, and no legal advice is given."
}

{
  "ready_channel_count": 1,
  "missing_field_count": 6,
  "readiness": {
    "amazon_us": {
      "status": "needs_spec_validation",
      "missing": [
        "current Amazon category upload template"
      ],
      "next_step": "Select the exact product type and validate against Seller Central's current category template."
    },
    "walmart_us": {
      "status": "needs_spec_validation",
      "missing": [
        "current Walmart product-type specification validation"
      ],
      "next_step": "Fetch Walmart's current Get Spec schema and validate conditional attributes before submission."
    },
    "shopify": {
      "status": "draft_ready",
      "missing": [],
      "next_step": "Map the current Shopify CSV headers and import one reviewed SKU with status=draft."
    },
    "ebay_us": {
      "status": "needs_seller_data",
      "missing": [
        "ebay_merchant_location_key",
        "ebay_payment_policy_id",
        "ebay_return_policy_id",
        "ebay_fulfillment_policy_id"
      ],
      "next_step": "Add seller-controlled location and policy IDs, then validate the inventory item and unpublished offer."
    }
  },
  "safety": "No account is accessed and no listing is uploaded or published."
}

{
  "score": 66,
  "ready_to_publish": false,
  "findings": [
    {
      "severity": "warning",
      "field": "listing",
      "code": "promotional_language",
      "message": "Potentially restricted promotional phrase detected: 'guaranteed'.",
      "recommendation": "Remove guarantee language unless the marketplace explicitly permits it."
    },
    {
      "severity": "opportunity",
      "field": "title",
      "code": "title_underused",
      "message": "The title leaves useful verified attributes unstated.",
      "recommendation": "Add capacity, material, and lid style without keyword stuffing."
    },
    {
      "severity": "opportunity",
      "field": "listing",
      "code": "verified_features_missing",
      "message": "Two supplied features are not clearly represented.",
      "recommendation": "Add the verified 24 ounce capacity and stainless steel construction."
    }
  ],
  "measurements": {
    "title_characters": 38,
    "bullet_count": 3,
    "errors": 0,
    "warnings": 1,
    "opportunities": 3
  }
}

{
  "listing": {
    "title": "Northstar Insulated Stainless Steel Bottle, 24 oz, Leak-Resistant Lid",
    "bullets": [
      "FEATURE - 24 ounce capacity.",
      "FEATURE - Leak-resistant lid.",
      "FEATURE - Stainless steel construction.",
      "BENEFIT - Keeps drinks cold during daily activities.",
      "INTENDED FOR - Commuters and outdoor enthusiasts."
    ],
    "description": "Northstar insulated stainless steel bottle with a 24 ounce capacity and leak-resistant lid. Intended for commuting and outdoor activities.",
    "backend_keywords": [
      "insulated water bottle",
      "stainless steel bottle"
    ]
  },
  "generation_mode": "deterministic",
  "factuality_note": "Drafted only from customer-supplied facts and requires final seller review."
}

{
  "calculated_break_even_cpc_usd": 0.62,
  "recommended_default_bid_usd": 0.52,
  "budget_allocation": {
    "auto_budget_usd": 9.0,
    "manual_budget_usd": 21.0
  },
  "rows": [
    {
      "campaign": "Northstar Insulated Stainless Steel Water Bottle | AUTO",
      "ad_group": "Discovery",
      "targeting_type": "auto",
      "match_type": "close-match",
      "target": "close-match",
      "bid_usd": 0.52,
      "negative": false,
      "rationale": "Automatic discovery target scaled from target ACoS and assumed conversion rate."
    },
    {
      "campaign": "Northstar Insulated Stainless Steel Water Bottle | AUTO",
      "ad_group": "Discovery",
      "targeting_type": "auto",
      "match_type": "loose-match",
      "target": "loose-match",
      "bid_usd": 0.39,
      "negative": false,
      "rationale": "Discovery bid reduced from the calculated default."
    },
    {
      "campaign": "Northstar Insulated Stainless Steel Water Bottle | MANUAL",
      "ad_group": "Performance",
      "targeting_type": "keyword",
      "match_type": "exact",
      "target": "insulated water bottle",
      "bid_usd": 0.52,
      "negative": false,
      "rationale": "Exact keyword bid scaled from the calculated default."
    }
  ],
  "workbook_sheets": [
    "Campaign Draft",
    "Read Me"
  ],
  "campaign_draft_columns": [
    "Campaign",
    "Ad Group",
    "Targeting Type",
    "Match Type",
    "Keyword / Target",
    "Bid USD",
    "Negative",
    "Rationale"
  ],
  "warnings": [
    "Campaigns are drafts and should be uploaded paused.",
    "Bids are planning estimates, not performance guarantees.",
    "Review category rules, keyword relevance, margins, and live conversion data before activation."
  ],
  "safety": "Nothing is uploaded, activated, or spent."
}

{
  "pricing_model": "cpc",
  "calculated_break_even_cpc_usd": 0.62,
  "recommended_default_bid_usd": 0.52,
  "rows": [
    {
      "campaign": "Northstar Bottle | DISCOVERY",
      "targeting_type": "automatic",
      "bid_usd": 0.39,
      "daily_budget_usd": 9,
      "status": "paused"
    },
    {
      "campaign": "Northstar Bottle | MANUAL",
      "target": "insulated water bottle",
      "match_type": "exact",
      "bid_usd": 0.52,
      "daily_budget_usd": 21,
      "status": "paused"
    }
  ],
  "safety": "The workbook is a planning draft; no advertising account is accessed."
}

{
  "listing_drafts": [
    "amazon_us",
    "walmart_us",
    "shopify",
    "ebay_us"
  ],
  "zip_files": [
    "shopify-products.csv",
    "walmart-item-preparation.json",
    "ebay-inventory-item.json",
    "ebay-offer.json",
    "marketplace-launch-pack.xlsx",
    "README.txt"
  ],
  "readiness": {
    "amazon_us": "needs_spec_validation",
    "walmart_us": "needs_spec_validation",
    "shopify": "import_ready_as_draft",
    "ebay_us": "needs_seller_account_policy_ids"
  },
  "safety": "Shopify is unpublished, the eBay offer is not published, and no marketplace account is accessed."
}

{
  "technical_profile": {
    "target_canvas": "2200 x 2200 px",
    "accepted_formats": [
      "JPEG",
      "JPG",
      "PNG",
      "BMP"
    ],
    "maximum_file_size_mb": 5,
    "preferred_aspect_ratio": "1:1 square",
    "main_background": "seamless white RGB 255/255/255"
  },
  "shot_preview": [
    {
      "position": 1,
      "role": "main_packshot",
      "concept": "Clean front-facing packshot of the actual product",
      "overlay_text": null
    },
    {
      "position": 2,
      "role": "alternate_angle",
      "concept": "Alternate angle showing product form and construction",
      "overlay_text": null
    },
    {
      "position": 3,
      "role": "feature_detail",
      "concept": "Close detail demonstrating the leak-resistant lid",
      "overlay_text": null
    }
  ],
  "workbook_sheets": [
    "Creative Brief",
    "Requirements",
    "Read Me"
  ],
  "safety": "No image is generated, edited, uploaded, or published."
}