Seller guide
The claim types that get marketplace listings flagged.
Health benefits, certifications, superlatives, comparisons, and sustainability language: which claim families draw enforcement on Amazon and Walmart, and how to keep persuasive copy that you can actually support.
Claims fail on substantiation, not tone
Marketplaces do not flag enthusiasm; they flag statements that assert something checkable you have not proven — 'kills 99.9% of bacteria', 'FDA approved', 'the best-rated bottle on Amazon'. Before publishing, ask of every factual-sounding phrase: what document proves this, and would it survive a moderator reading it literally?
The recurring families to audit
Health and medical benefits, safety assurances, certification and compliance references, superlatives ('best', '#1'), competitor comparisons, and precise-sounding numbers are the families that draw enforcement across categories. A claim can be true and still flagged when the listing offers no way to verify it — certifications need the certificate, numbers need the test.
Rewrite to what you can own
Most risky claims have a supportable neighbour. 'Antibacterial' may become 'easy-to-clean stainless steel'; 'guaranteed to last a lifetime' may become the actual warranty term you honour. The persuasive job — why this product — survives the rewrite; the enforcement surface does not.
Audit the whole listing, not just the bullet you remember
Claims hide in backend search terms, image text, and A+ modules as well as bullets. Enforcement reads everything, so an audit that only covers visible copy leaves the flag in place. Sweep every field with the same standard before and after any suppression.
Tools that help with this
- Free listing copy check before you publish (free)
- Marketplace Claim Check ($0.03) — Screen your copy for the risky claim families
- Marketplace Listing Compliance Scanner ($0.25) — Scan a listing for TOS-risk patterns beyond claims
- Marketplace Bullet Point Rewriter ($0.25) — Rewrite bullets around supportable product facts
Every paid output is a draft for your review before you publish, appeal, or activate anything. Friday does not access your seller account.