Seller guides

Marketplace problems, in the order you should fix them.

Each guide is useful on its own; when a tool automates the fix, the guide links it with its price.

Listing health and compliance

Suppressed listings, policy and claim risk, and the required-data fixes that get a listing selling again.

Your Amazon listing was suppressed. What to check first.
A practical order of operations for a suppressed or search-suppressed Amazon listing: read the reason, fix required data, remove unsupported claims, then draft a structured appeal.
eBay item specifics: missing or invalid values cost you search placement.
eBay filters and ranks with item specifics, and 'required' keeps expanding. How to find which specifics your listings are missing, map product facts to eBay's expected values, and fix a backlog without retyping every listing.
The three-part structure Amazon reinstatement appeals need.
Root cause, corrective actions already taken, preventive steps — why that order matters in a plan of action, what reviewers scan for, and the claims that quietly sink appeals.
The claim types that get marketplace listings flagged.
Health benefits, certifications, superlatives, comparisons, and sustainability language: which claim families draw enforcement on Amazon and Walmart, and how to keep persuasive copy that you can actually support.
Search-suppressed vs suppressed on Amazon: they fail differently.
A suppressed listing is inactive; a search-suppressed listing is live but hidden from search. How to tell which one you have, why the fixes differ, and the quality gaps that cause silent hiding.

Getting found: keyword coverage, titles, backend search terms, and what competitors rank for that you do not.

Competitors rank for terms your listing never mentions.
How to find the keywords competitor listings use that yours does not, decide which are factually true for your product, and place them without copying protected text.
Amazon backend search terms: why yours may not be indexing.
The 250-byte limit is bytes, not characters, and Amazon quietly ignores the whole field when it is over budget. How to audit, deduplicate, and rebuild backend search terms that actually index.

Responding to reviews within marketplace rules and protecting seller metrics.

Answering negative reviews without breaking marketplace rules.
How sellers can respond to negative Amazon, Walmart, Shopify, and eBay reviews: what a public reply can do, what policy forbids, and how to turn recurring complaints into listing fixes.

Fee-aware pricing decisions: break-even math, promotions that actually pay, and what a discount really costs.

Run the break-even math before you drop a marketplace price.
A discount that lifts orders can still shrink profit once referral fees, fulfilment, and promotion costs move with it. The break-even volume check to run before activating any price cut or coupon.

New guides land in the JSON feed. The tools they reference live in the catalog and the machine catalog.