What you receive
- Direct vs halo purchases split with each pair's contribution and margin
- Halo and direct review queues ranked most-negative contribution first
- Cross-cutting negative-contribution and needs-economics queues
- Overall ROAS beside net contribution after your supplied ad spend
- Halo sales share and top purchased-ASIN sales concentration
Who it is for
Amazon Sponsored Display sellers, agencies, and agents checking whether the products customers actually bought after an ad contribute margin before a human changes spend.
Delivery: usually a structured result, workbook, or ZIP depending on the tool.
How it stays safe
Friday performs arithmetic only on the Sponsored Display purchased-product rows, unit economics, ad spend, and contribution floor you supply. It reads no Amazon account, report, campaign, order, or shopper record. A purchase is called direct only when the purchased ASIN equals the advertised ASIN; every other purchase is halo, which does not prove the ad caused the sale or that any purchase is incremental. Contribution, margin, ROAS, and net-after-ad figures are arithmetic on supplied values, not forecasts, and the supplied floor is a seller decision, not an Amazon standard. Friday does not publish listings and never changes a campaign, bid, budget, price, or listing.
Synthetic sample
See the deliverable structure before buying
{
"total_attributed_sales_usd": 1906.0,
"direct_sales_usd": 1600.0,
"halo_sales_usd": 306.0,
"halo_sales_share_percent": 16.05,
"total_attributed_contribution_usd": 278.5,
"overall_roas": 4.77,
"net_contribution_after_ad_spend_usd": -121.5,
"top_purchased_asin": "B0NORTH0A1",
"top_purchased_asin_sales_share_percent": 41.97,
"negative_contribution_pair_count": 2,
"needs_economics_pair_count": 1,
"halo_review_queue_preview": [
{
"priority_rank": 1,
"advertised_asin": "B0NORTH0B2",
"purchased_asin": "B0NORTH0C3",
"sale_type": "halo",
"attributed_contribution_usd": -9.0,
"contribution_margin_percent": -15.0
},
{
"priority_rank": 2,
"advertised_asin": "B0NORTH0A1",
"purchased_asin": "B0NORTH0B2",
"sale_type": "halo",
"attributed_contribution_usd": 20.0,
"contribution_margin_percent": 13.33
}
],
"publish_status": "draft_needs_review",
"safety": "Arithmetic on seller-supplied attributed rows and unit economics only. A healthy ROAS can mask negative net contribution; direct/halo classification does not prove incrementality, and no campaign, shopper, or listing is touched."
}
This sample uses synthetic facts. Your output is generated only from the facts you submit.