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Amazon Sponsored Display Halo-Sale Margin Analyzer

See whether a healthy ROAS is hiding halo sales that lose money.

Amazon US

Included in the $9.00 Shelf Kit

Agent/API — $0.50
Review-first
Every output stays a draft.
No credentials
No seller-account login required.
Private delivery
Inputs expire after 24 hours.
Clear recourse
Digital-service refund policy.

What you receive

  • Direct vs halo purchases split with each pair's contribution and margin
  • Halo and direct review queues ranked most-negative contribution first
  • Cross-cutting negative-contribution and needs-economics queues
  • Overall ROAS beside net contribution after your supplied ad spend
  • Halo sales share and top purchased-ASIN sales concentration

Who it is for

Amazon Sponsored Display sellers, agencies, and agents checking whether the products customers actually bought after an ad contribute margin before a human changes spend.

Delivery: usually a structured result, workbook, or ZIP depending on the tool.

How it stays safe

Friday performs arithmetic only on the Sponsored Display purchased-product rows, unit economics, ad spend, and contribution floor you supply. It reads no Amazon account, report, campaign, order, or shopper record. A purchase is called direct only when the purchased ASIN equals the advertised ASIN; every other purchase is halo, which does not prove the ad caused the sale or that any purchase is incremental. Contribution, margin, ROAS, and net-after-ad figures are arithmetic on supplied values, not forecasts, and the supplied floor is a seller decision, not an Amazon standard. Friday does not publish listings and never changes a campaign, bid, budget, price, or listing.

Synthetic sample

See the deliverable structure before buying

{
  "total_attributed_sales_usd": 1906.0,
  "direct_sales_usd": 1600.0,
  "halo_sales_usd": 306.0,
  "halo_sales_share_percent": 16.05,
  "total_attributed_contribution_usd": 278.5,
  "overall_roas": 4.77,
  "net_contribution_after_ad_spend_usd": -121.5,
  "top_purchased_asin": "B0NORTH0A1",
  "top_purchased_asin_sales_share_percent": 41.97,
  "negative_contribution_pair_count": 2,
  "needs_economics_pair_count": 1,
  "halo_review_queue_preview": [
    {
      "priority_rank": 1,
      "advertised_asin": "B0NORTH0B2",
      "purchased_asin": "B0NORTH0C3",
      "sale_type": "halo",
      "attributed_contribution_usd": -9.0,
      "contribution_margin_percent": -15.0
    },
    {
      "priority_rank": 2,
      "advertised_asin": "B0NORTH0A1",
      "purchased_asin": "B0NORTH0B2",
      "sale_type": "halo",
      "attributed_contribution_usd": 20.0,
      "contribution_margin_percent": 13.33
    }
  ],
  "publish_status": "draft_needs_review",
  "safety": "Arithmetic on seller-supplied attributed rows and unit economics only. A healthy ROAS can mask negative net contribution; direct/halo classification does not prove incrementality, and no campaign, shopper, or listing is touched."
}

This sample uses synthetic facts. Your output is generated only from the facts you submit.

Agent API and x402 details

POST /v1/amazon/sponsored-display/halo-sale-margin-analysis

Exact x402 price: $0.50. Use the public OpenAPI schema and Base USDC payment flow. The response returns a private job URL and temporary token.

Open the API documentation →

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