What you receive
- Cost per click, return on ad spend, and click-to-order rate by listing
- Revenue after supplied ad spend and each listing's spend share
- Contribution only where the complete supplied unit-economics set exists
- Separate negative, thin, zero-attributed-order, and concentration review bands
- Coverage totals that keep partial economics from looking like whole-shop profit
Who it is for
Etsy sellers, agencies, and finance teams reviewing an exported Etsy Ads listing-performance window against their own unit economics before a human considers any campaign or budget change.
Delivery: usually a structured result, workbook, or ZIP depending on the tool.
How it stays safe
Friday performs arithmetic only on the aggregate listing aliases, SKUs, report dates, spend, clicks, attributed orders, attributed revenue, units, and unit costs you provide. It accepts no buyer, order, message, or customer content; reads no Etsy Ads account, campaign, Payment account, or shop; and verifies no field. Etsy alone decides attribution. A negative estimate, zero-attributed-order row, or concentration flag is a review lead—not proof an ad caused or failed to cause a sale. Friday makes no spend recommendation, changes no ad, campaign, budget, bid, listing, price, inventory, or shop, does not publish listings, and does not modify a seller account.
Synthetic sample
See the deliverable structure before buying
{
"listing_count": 5,
"total_ad_spend": 225.0,
"total_clicks": 550,
"total_attributed_orders": 44,
"total_attributed_revenue": 1235.0,
"revenue_after_ad_spend": 1010.0,
"blended_cost_per_click": 0.4091,
"blended_return_on_ad_spend": 5.4889,
"blended_click_to_order_rate_percent": 8.0,
"rows_with_economics": 3,
"economics_covered_spend_percent": 88.8889,
"contribution_on_economics_covered_rows": 193.0,
"negative_contribution_count": 1,
"thin_contribution_count": 1,
"spend_without_attributed_orders_count": 1,
"budget_concentration_count": 1,
"rows_needing_economics": 2,
"negative_contribution_exposure": 62.0,
"review_queue_preview": [
{
"priority_rank": 1,
"listing_alias": "NW-QUILT-XL",
"ad_spend": 50.0,
"attributed_revenue": 180.0,
"contribution_after_ad_spend": -62.0,
"status": "review_negative_contribution"
},
{
"priority_rank": 2,
"listing_alias": "NW-MUG-12",
"ad_spend": 25.0,
"attributed_orders": 0,
"contribution_after_ad_spend": null,
"status": "review_spend_without_attributed_orders"
}
],
"publish_status": "draft_needs_review",
"safety": "Analysis of aggregate, seller-supplied Etsy Ads and unit-economics fields only. It decides no attribution, makes no spend recommendation, and changes no ad, campaign, budget, listing, price, shop, or account."
}
This sample uses synthetic facts. Your output is generated only from the facts you submit.