What you receive
- Standard cost per sale from your sale price and supplied ad rate
- Advanced cost per sale from your CPC bid and expected conversion rate
- Cheaper channel and savings per sale for every listing, largest stakes first
- Break-even conversion rate, or a flag when the bid can never beat Standard
- Optional projected monthly Advanced spend and contribution after ads per channel
Who it is for
eBay sellers and agencies choosing between sale-based and click-based Promoted Listings on their own numbers before a human configures a campaign.
Delivery: usually a structured result, workbook, or ZIP depending on the tool.
How it stays safe
Friday performs scenario arithmetic only on the sale prices, Standard ad rates, Advanced cost-per-click bids, expected conversion rates, expected click counts, and unit contributions you provide. It reads no eBay account and looks up no live ad rate, suggested bid, auction result, or attribution record. The expected conversion rate is your estimate, not a forecast, and the cheaper channel is a comparison of your supplied scenario, not a campaign recommendation. Friday places no bid, creates or changes no campaign, changes no price, listing, or inventory, does not publish listings, and does not modify a seller account. Confirm current Promoted Listings terms before acting.
Synthetic sample
See the deliverable structure before buying
{
"row_count": 5,
"standard_cheaper_count": 2,
"advanced_cheaper_count": 1,
"tie_count": 1,
"neither_affordable_count": 1,
"rows_with_break_even": 4,
"total_projected_monthly_advanced_spend": 180.0,
"largest_savings_per_sale": 8.4,
"review_queue_preview": [
{
"priority_rank": 1,
"listing_alias": "NW-TEALIGHT-PACK",
"standard_cost_per_sale": 1.44,
"advanced_cost_per_sale": 3.0,
"cheaper_channel": "standard",
"contribution_after_standard": -0.24,
"contribution_after_advanced": -1.8,
"status": "review_neither_affordable"
},
{
"priority_rank": 2,
"listing_alias": "NW-DECK-CHAIR",
"standard_cost_per_sale": 9.6,
"advanced_cost_per_sale": 18.0,
"cheaper_channel": "standard",
"savings_per_sale_choosing_cheaper": 8.4,
"break_even_conversion_rate_percent": 4.6875,
"status": "standard_cheaper"
},
{
"priority_rank": 3,
"listing_alias": "NW-ANCHOR-KIT",
"standard_cost_per_sale": 2.4,
"advanced_cost_per_sale": 6.25,
"cheaper_channel": "standard",
"break_even_conversion_rate_percent": null,
"advanced_never_cheaper_at_full_conversion": true,
"status": "standard_cheaper"
}
],
"publish_status": "draft_needs_review",
"safety": "Scenario arithmetic on seller-supplied prices, rates, bids, and conversion estimates only. It predicts no demand, reads no eBay account, places no bid, and changes no campaign or listing."
}
This sample uses synthetic facts. Your output is generated only from the facts you submit.