What you receive
- Projected daily spend and budget utilization per scenario
- Maximum whole clicks each daily budget supports at the supplied observed CPC
- Positive daily overage or remaining budget, reported separately
- Approximate fraction of the active window and hour the daily cap is reached
- Queue ranked burns-before-window-end first, then near-budget, then holds
Who it is for
Etsy sellers and agencies pacing a daily Ads budget against their own observed cost per click and click assumptions before a human changes the shop's budget.
Delivery: usually a structured result, workbook, or ZIP depending on the tool.
How it stays safe
Friday performs scenario arithmetic only on the daily budgets, observed average cost per click, expected or historical clicks per day, active-window length, and near-budget threshold you provide. It reads no Etsy Ads account or shop and looks up no live cost per click, budget term, auction result, or delivery data. Projected daily spend and the approximate exhaustion hour are your supplied scenario spread evenly across the active window; they are not a forecast of clicks, demand, or intraday pacing. Friday sets no budget, creates or changes no ad or campaign, changes no price, listing, inventory, shop, or seller account, and does not publish listings. Confirm current Etsy Ads terms before acting.
Synthetic sample
See the deliverable structure before buying
{
"scenario_count": 5,
"total_daily_budget": 65.0,
"total_projected_daily_spend": 68.8,
"total_daily_overage": 9.0,
"total_remaining_daily_budget": 5.2,
"exhausts_early_count": 2,
"near_budget_count": 2,
"budget_holds_count": 1,
"review_queue_preview": [
{
"priority_rank": 1,
"reference": "EA-CANDLE",
"projected_daily_spend": 20.0,
"daily_budget_utilization_percent": 133.3333,
"maximum_budgeted_clicks": 30,
"daily_overage": 5.0,
"fraction_of_active_window_to_exhaust": 0.75,
"approx_exhaustion_hour": 18.0,
"status": "review_exhausts_early"
},
{
"priority_rank": 2,
"reference": "EA-QUILT",
"projected_daily_spend": 24.0,
"daily_budget_utilization_percent": 120.0,
"maximum_budgeted_clicks": 25,
"daily_overage": 4.0,
"fraction_of_active_window_to_exhaust": 0.8333,
"approx_exhaustion_hour": 20.0,
"status": "review_exhausts_early"
},
{
"priority_rank": 3,
"reference": "EA-PRINT",
"projected_daily_spend": 10.0,
"daily_budget_utilization_percent": 100.0,
"remaining_daily_budget": 0.0,
"status": "review_near_budget"
},
{
"priority_rank": 5,
"reference": "EA-PEN",
"projected_daily_spend": 4.0,
"daily_budget_utilization_percent": 50.0,
"remaining_daily_budget": 4.0,
"status": "budget_holds"
}
],
"publish_status": "draft_needs_review",
"safety": "Scenario arithmetic on seller-supplied daily budgets, observed cost per click, and click assumptions only. It predicts no demand, looks up no live Etsy cost per click or budget term, sets no budget, and changes no ad, listing, shop, or account."
}
This sample uses synthetic facts. Your output is generated only from the facts you submit.