What you receive
- Projected daily spend and budget utilization per scenario
- Maximum whole clicks each daily budget supports at the supplied observed CPC
- Positive daily overage or remaining budget, reported separately
- Approximate fraction of the active window and hour the daily cap is reached
- Queue ranked burns-before-window-end first, then near-budget, then holds
Who it is for
Walmart Marketplace sellers and agencies pacing a Sponsored Search daily budget against their own observed cost per click and click assumptions before a human changes the campaign budget.
Delivery: usually a structured result, workbook, or ZIP depending on the tool.
How it stays safe
Friday performs scenario arithmetic only on the daily budgets, observed average cost per click, expected or historical clicks per day, active-window length, and near-budget threshold you provide. It reads no Walmart Connect account, campaign, report, auction, billing record, or delivery data and looks up no live cost per click, budget term, or bid. Projected spend and the approximate exhaustion hour are your supplied scenario spread evenly across the active window; they are not a forecast of clicks, demand, attribution, or intraday pacing. Friday sets no budget or bid, creates or changes no ad or campaign, spends nothing, changes no price, listing, inventory, or seller account, and does not publish listings. Confirm current Walmart Connect terms before acting.
Synthetic sample
See the deliverable structure before buying
{
"scenario_count": 5,
"total_daily_budget": 103.0,
"total_projected_daily_spend": 121.2,
"total_daily_overage": 25.0,
"total_remaining_daily_budget": 6.8,
"exhausts_early_count": 2,
"near_budget_count": 2,
"budget_holds_count": 1,
"review_queue_preview": [
{
"priority_rank": 1,
"reference": "WC-GLOW",
"projected_daily_spend": 40.0,
"daily_budget_utilization_percent": 160.0,
"maximum_budgeted_clicks": 62,
"daily_overage": 15.0,
"fraction_of_active_window_to_exhaust": 0.625,
"approx_exhaustion_hour": 15.0,
"status": "review_exhausts_early"
},
{
"priority_rank": 2,
"reference": "WC-TEE",
"projected_daily_spend": 40.0,
"daily_budget_utilization_percent": 133.3333,
"maximum_budgeted_clicks": 60,
"daily_overage": 10.0,
"fraction_of_active_window_to_exhaust": 0.75,
"approx_exhaustion_hour": 18.0,
"status": "review_exhausts_early"
},
{
"priority_rank": 3,
"reference": "WC-LAMP",
"projected_daily_spend": 20.0,
"daily_budget_utilization_percent": 100.0,
"remaining_daily_budget": 0.0,
"status": "review_near_budget"
},
{
"priority_rank": 5,
"reference": "WC-PEN",
"projected_daily_spend": 5.0,
"daily_budget_utilization_percent": 50.0,
"remaining_daily_budget": 5.0,
"status": "budget_holds"
}
],
"publish_status": "draft_needs_review",
"safety": "Scenario arithmetic on seller-supplied Walmart Connect budgets, observed CPC, and click assumptions only. It predicts no demand, reads no account, sets no budget or bid, spends nothing, and changes no campaign or listing."
}
This sample uses synthetic facts. Your output is generated only from the facts you submit.